The song was released on August 7th, 2014, with the music video being released the day before. Promotions began a day later.
The physical album includes a photobook, the CD containing the song and its instrumental version, and a random photocard; any of the individual members.
Mwave also sold signed copies of the album that included a limited edition slogan. They also gave away special badge buttons and signed posters to randomly selected fans during a livestream on August 21st, 2014.
The KISS KISS slogan was also planned to be sold for a limited time on the LADIES' CODE Daum Cafe after the promotions were over, but never did as a result of the accident.